Google has created a great product that businesses all over the world use every day to sell their products, services, and enhance their brand recognition. No matter what industry you are in, Google AdWords is a great channel to advertise your products to people all over the US that are searching for you every day.
The question that most businesses struggle with is whether they should try and manage their AdWords account within their own company or hire a online marketing agency to manage it for them. Over the years we have seen many different examples of each situation. There are benefits and drawbacks to each method. For today?s blog post, we will compare outsourcing your PPC versus managing it within your own company. Let?s jump in!
Disclaimer ? We obviously consider outsourcing your paid search marketing to be the best situation in most cases, but we have written a fair blog post with pros and cons from both sides.
Benefits of Outsourcing Your PPC
1. Learning Curve ? Marketing agencies make it their business to stay up-to-date on the latest marketing tactics. That?s why we read blogs, attend conferences, watch webcasts, and blog about it each week. We use that knowledge to create better campaigns for our clients. Make sure your agency has the knowledge to back up the fee they are charging for PPC management.
2. Experience ? An online marketing agency will have much more experience and will be able to build and launch your campaign much more efficiently due to their prior experiences in the industry. There are great resources to help businesses better understand the AdWords market, but an agency will be able to skip the research phase and get straight to the implementation.
3. Dedicated ? Each and every person in your company has a critical role in the life of your business. When you hire an outside agency to manage your PPC, it ensures that your man hours are not compromised between different priorities. On the other hand, make sure you have a dedicated support team from the outsourced agent. Don?t let an agency keep you from talking directly to the people that manage your campaigns.
Benefits of Managing PPC In-House
1. Industry Knowledge ? No one knows your business like you. For that reason, no one will be able to brainstorm topics and keywords like someone close to your products or services. There is a balance between the learning curve of your business and the learning curve of PPC management. The reason we consider outsourcing to be a better situation is because it is easier to transfer the basics of your industry than it is to transfer intimate knowledge of the PPC industry and its tactics.
2. Costs Less ? In black and white, keeping your PPC in-house will save you money? But nothing is truly black and white. There is a lot of grey in this topic. You may save money in the short term, but over time your campaign and overhead paid to your employees will cost just as much money. Not to mention the opportunity costs of a poorly optimized campaign.
3. Funding Percentage ? If your business has $5,000 dollars to spend on pay per click and you manage that campaign within your own company then 100% of those funds will be dedicated to getting new customers. However, if you hire an outside source to manage your campaign a percentage of that money will go to paying for those services rather than actually paying for PPC.
There are several sides of the argument for this topic. While we have tried to be fair on both sides, we want to hear what you have to say. Leave us a comment and tell us what you think is the best solution to managing a PPC campaign.
Tags: ad, adwords, blog, click, google, marketing, online marketing, outsource, paid search, pay, per, PPC, transformation, wordSource: http://transformationmarketing.com/blog/should-your-business-outsource-its-pay-per-click/
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